Your No-Fluff Guide to Serving Content That Actually Converts
Let’s get one thing straight:
If you’re still waking up every morning asking, “What should I post today?”, you’re working too hard and thinking too little.
Breathe. Because today, I’m about to bless you with the only recipe you need:
🥪 “The Content Sandwich”, a mix of Reels, Carousels, Static Posts, and Stories that will finally make your content taste like strategy.
Grab a snack and let’s break it down, layer by layer.
First Things First: What Are All the Content Types?!
Here is your content lingo crash course:
Reels: short-form, vertical video content.
Carousels: a type of post allowing users to upload multiple images or videos within a single post.
Static Posts: a regular image or video that remains on your feed.
Stories: a short-form content format where users can share photos and videos that disappear after 24 hours.
Together they create a full-course meal for your audience and keep them coming back for more.
The Top Layer: Reels Mean Reach, Baby
Let’s not sit here and act like Reels aren’t the hot girl of Instagram right now.
They flirt with the algorithm, hang out on Explore pages, and bring in fresh eyes like it’s their job.
Post Reels to:
Hop on a trend
Drop a mini tip that makes people go “omg saving this”
Show the behind the scenes magic you pretend is effortless
Hot Tips:
Use trending audios
Keep it short and sweet. Short attention spans, remember?
Show your face. People aren’t just buying your product, they’re buying you.
Call to Action:
“Follow for more tips!”
“Save this if you needed to here it today!”
“Tag your friend who needs to hear this!”
The Middle Layer: Carousels
Carousels teach, tell stories, and give value. Think of these as your mini blog posts. Swipeable and Shareable. Basically, if your Reels get the party started, your Carousels keep the conversation going.
Tips:
First slide is the hook. Make it spicy and intriguing.
Keep the vibe aesthetic and scroll worthy with clean visuals and clear text.
End with a mic drop, call to action, or an invite into your DMs.
Call to Action:
“Save this”
“Which one hit home? ”
“DM me ‘PLAN’ for my free guide”
The Bottom Layer: Static Posts
Static posts might not be the shiny new toy, but don’t sleep on them. They are where your brand lives. Think of them as your highlight reel.
Use Static Posts for:
Announcements
Personal stories or fond moments
Aesthetic quotes
Customer testimonials
Tips:
Make it vibe with your brand colors, fonts, and tone.
Longer captions? Go for it. Tell the story.
Repurpose to Pinterest, your site, email. Milk your content dry!
Call to Action:
“We’re launching!”
“This changed how I see everything…”
“Tag someone who needs this reminder”
The Secret Sauce: Stories
Stories are your real-time receipts. And they build trust faster than any curated grid ever could.
Why? Because they feel like a FaceTime from your best internet friend.
What to share in Stories:
Your messy desk and third iced coffee of the day
Polls, quizzes, Q&As (use the stickers because they’re free engagement!)
Day-in-the-life clips or quick tips
Behind-the-scenes or “here’s what no one sees” moments
Tips:
Post daily, even casually
Don’t overthink it, people love imperfection.
Use Stories to redirect: “New post up!” or “DM me if you want in!”
Call to Action:
“Vote in the poll!”
“This or that?”
“Click the link in the bio!”
Putting It All Together: The Ultimate Content Sandwich
Here’s how to layer post like a boss:
Reels = Pull people in
Carousel = Teaches and engages
Static Posts = Build brand recognition
Stories = Converts connection into community
Sample Weekly Menu:
Monday: Reel (fun fact or myth-buster)
Tuesday: Stories (polls or casual BTS)
Wednesday: Carousel (tutorial or how-to)
Thursday: Stories (Q&A or hot take)
Friday: Static Post (testimonial or promo)
Saturday: Reel or Story recap
Sunday: Rest day or low-effort Story (insight into your day)
Final Thoughts: Why the Sandwich Slaps
It’s balanced, intentional, smart, and way less stressful than winging it every day. It gives your audience everything they need, value, personality, visuals, and vibes. It also gives you a content strategy that doesn’t lead to burnout or random posting spirals.
Have any questions? Ready to step up your content game? Reach out. Let’s make it happen. Let’s get you RAIDED.
Inquire about my content creation packages!
Book a discovery call here.
