How to Build a Strong Social Media Strategy in 2025

Let’s be honest here, social media is lawless, with one post going viral and the next only getting likes from your mom and her friends from bingo. Social media changes fast, but we have the tips to help you win. Whether you are building a brand, running a business, or finally deciding to take social media seriously, for once. We have the keys to building a strong social media strategy for 2025. 

Step 1: Set Goals That Are Actually Achievable

Posting whenever you feel is a thing of the past. In 2025, we are no longer closing our eyes and throwing a dart hoping it will stick. Ask yourself: Why the hell am I doing this?

1. Want more engagement? 

2. Building a community?

Set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound).

For Example: You want to grow your Instagram engagement? 

Specific: Increase engagement (likes, comments, shares) on Instagram.

Measurable: Boost engagement rate by 25%. 

Achievable: Post 4x per week using a mix of Reels, carousels, and stories. 

Relevant: Higher engagement means building a stronger, loyal community and increasing the number of potential customers. 

Time-Bound: Reach the engagement goal within 3 months. 

Step 2: Stalk Your Audience 

While this isn’t Netflix’s You, a little bit of insta stalking can do wonders for your brand. We are looking for our target audience, everyone isn’t the one for you. It’s time you find your one true love. You need to get to

know them...

What platforms do they doom scroll when they should be doing laundry? 

What content makes them laugh out loud? 

What problems are they trying to solve? 

You should use the tools available to you, like: 

• Instagram Insights 

• TikTok Analytics 

• Google Analytics 

• Polls, DMs, sliders, etc. 

Be nosy and intentional, but don’t lock them in the basement of your bookstore. 

Step 3: Create a Content Plan 

Spoiler: Consistency is a must. 

But where do you start? Start with: 

• Content Pillars: Pick 3-5 themes to base your content around (ex. Tips, customer stories, product drops, memes, viral trends, etc). 

• Format Variety: Reels, memes, Stories, carousels 

• Content Calendar: Plan your posts weekly. Use Google Sheets, Notion, or even your Notes App. 

Scheduling tools are your best friend, but leave room for trending sounds and trends. 

Step 4: Adapt with the Times

TikTok. Reels. Short-Form Video is Still Giving Main Character Energy. 

• Use trending audios.

• Add captions for accessibility. 

• Make content that entertains, educates, and/or inspires. 

Secret Tip: Let AI Do the Stuff That Bores You

Use AI for: 

• Caption writing 

• Creating a schedule 

• Data analysis 

Step 5: Stop Guessing: Let the Data Talk 

You must analyze your numbers, if not, it’s just a guessing game. Examine your reach, engagement, conversions, and what flopped. Let go when it’s not working.

Steal Our 2025 Social Media Strategy Checklist:

• Set SMART goals that tie to your business

• Get to know your audience 

• Build content pillars and plan ahead

• Post consistently

• Capitalize on the short-form video trend.

• Use AI to save you the stress

• Track your wins and losses 

• Keep adapting 

Final Thoughts: Be Present and Intentional 

Every post doesn’t need to be perfect and every video won’t go viral. Keep showing up, speak your truth, and be a real human, and your brand will grow. 

Start building a social media strategy that works as hard as you do. 

Have any questions? Ready to step up your content game? Reach out. Let’s make it happen. Let’s get you RAIDED. 

Inquire about my content creation packages! 

Book a discovery call here.