What Does a Social Media Manager Actually Do?

Let me just say this for the people in the back: 

No, I do not just post cute pics all day. 

If I had a dollar for every time someone assumed my job was just snapping selfies and throwing around hashtags, I would be sipping margaritas on my own private island. 

So if you’ve ever side-eyed someone who lists “Social Media Manager” on their LinkedIn. Or if you are someone who is wondering what in the world we actually do. Buckle up, because I am about to take you on a behind the scenes tour of this crazy circus I call my life. 

Strategy, Baby

Before a single caption is written, we’re brainstorming how to connect with your brand’s long term goals. 

We’re asking: 

• What does success look like for you? 

• Who are we talking to, and what do they care about? 

• Which platforms are worth your time? 

• What vibe is on-brand? Are we snarky, soulful, or subtle? 

We aren’t just winging it. We are calculated, aligned, and strategic AF. 

Content Creation (aka the pretty part, but it isn’t easy)

This is where the aesthetic happens. But don’t get it twisted…

We’re: 

• Writing captions that sound like your voice

• Designing graphics that don’t look like a basic Canva template

• Shooting or editing video content, because Reels aren’t optional. 

• Making sure everything fits your content pillars and goals 

And we’re doing this consistently, not just when the mood strikes. 

Scheduling and Posting 

Automation over everything. 

We’re using tools like Planoly, Later, Metricool, or even a basic spreadsheet to: 

• Plan your content calendar 

• Schedule post across time zones 

• Optimize for reach and engagement 

• Ensure you don’t ghost your followers 

It’s not just about posting, it’s about posting with purpose. 

Community Management

We’re the people behind the comments, the replies, and the heartfelt thanks on every client testimonial. 

We’re: 

• Responding to questions and comments 

• Turning casual lurkers into die-hard followers 

• Building relationships that lead to real conversations 

Basically, we’re your online hype man and PR team rolled into one. 

Analytics & Reporting 

This is where we get in the weeds. 

We track things like: 

• Engagement rates 

• Follower growth 

• Click-throughs 

• Saves, shares, DMs, and conversions 

We figure out what’s working, what’s failing, and what needs a major facelift. Then we fix your strategy so that you aren’t just posting. You’re making real progress. 

Trendspotting & Adapting 

Social media is now moving faster than ever. 

To keep you up to date, we’re: 

• Monitoring platform updates like it’s our job 

• Jumping on trends strategically (not everything is worth your time) 

• Testing new formats and formats to keep you fresh and trendy

We’re not here to just chase viral posts. We are here to lead the wave. 

Let’s Break the Myth 

Social media isn’t just a side gig.

It’s full-time, all-in, high-impact work. It’s marketing. Sales. PR. Customer service. Building culture. 

So if you’ve been trying to juggle it all on top of running your business? 

Outsource it. 

Give your time and sanity back to what you’re great at, and let a pro handle the social media stuff. 

SMMs Don’t Just “Post Stuff”. We Build Brands Online 

We’re the strategists, creators, and analysts keeping your business visible, valuable, and on top. 

So next time someone says “Oh you do social media? That must be so fun!” 

Just smile and remember: They couldn’t last one day in the content calendar. 

Ready to ditch the chaos of doing it DIY? 

Click here to check out my services or book a discovery call. Let’s get your socials looking like the business you really are.