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Social Media Management Agency Central Kentucky

How to Build a Content Bank (Even If You Feel Like You Have Nothing to Post)

August 23, 20253 min read

Let’s be honest. We’ve all stared down at our phones like, “Cool cool cool… what the hell am I supposed to post today?” 

You are not alone. You are just missing one crucial thing. 

✨A CONTENT BANK✨ 

We’re talking about taking your personal stash of post ideas, stories, tips, and amazing content that is ready to roll out without stress. 

If your content calendar is empty, this is for you. 

What Even Is a Content Bank? 

Think of it as your savings account. It is a curated vault of reusable content just waiting to be scheduled or dropped like a mic. 

We’re talking graphics, videos, captions, blog ideas, FAQs, literally anything you can think of. 

The best part? You don’t have to create new stuff from scratch every week! We love recycling. 

Step 1: Define Your Content Pillars

Before you can start banking anything, you need to know what you want to actually talk about. 

Your content pillars are the 3-5 themes you consistently create content around. 

Examples: 

  • Education 

  • Behind-the-scenes 

  • Testimonials

  • Industry insights 

  • Product or service features 

  • Memes (yes, this counts)

These pillars give you structure and keep your audience from getting major whiplash when your feed switches from educational videos to pictures of your cat.   

Step 2: Repurpose Like a Pro ♻️

Don't reinvent the wheel. Recycle what you have and make it something new. 

Take a blog post and turn it into: 

  • A quote graphic

  • A reel with a focus on the key takeaway 

  • A story Q&A on the topic 

Same message. Different look. 

Step 3: Brain Dump Those Golden Ideas

You have more content than you think. You just need to dig it out.

Grab a Notion board, Google Sheet, or just a plain old notebook and start jotting down: 

  • Your story (Why did you start this business?)

  • Most-asked questions 

  • Client wins (Before and afters, reviews, etc)

  • Behind-the-scenes of your day or workplace 

  • Misconceptions people have about your industry 

  • Tips your clients wish they knew

Now you’re building real trust, not just chasing a false sense of perfection.    

Step 4: Organize That Chaos 

This is where we move from a jumbled mess to an organized dream. 

Use a system like: 

  • Notion

  • Airtable 

  • Google Sheets 

Categorize by:  

  • Content pillar 

  • Format

  • Platform 

Now when you think you have nothing to post, just grab something from the vault. Boom. 

Content Prompts You Can Use Whenever

Feeling stuck? I won’t tell if you steal. 

  1. “Why I started my business” 

  2. “Things I wish my clients knew” 

  3. “Answering my most asked questions” 

  4. “Before and after:” 

  5. “A day in my life” 

  6. “A mistake I made and what I learned” 

  7. “How I handle [common business problem]” 

  8. “Meet the team”

  9. “Tools I can’t live without” 

  10. “5 myths about [something in your industry]”

  11. “What I’d do differently if I started today”

  12. “What working at [your business] actually looks like”

  13. “How I helped my client get [result]”

  14. “What is in my toolkit”

  15. “My hot take on…” 

Social Media Manager Lexington, KY

Ready to Make a Plan? 

If you are struggling to put all your thoughts into a real strategy…

Let’s talk. 

I offer packages that will turn your chaos into clarity and your camera roll into results. 

Follow along for more content tips or book a discovery call to get your content bank rolling.


How to build a content bankSocial media content planningContent creation systemRepurpose content ideasContent pillars examplesSocial media post ideasSocial media content vaultOrganize content ideas
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