Is Your Content Working for You or Against You?

FWI posting just to post is soooo 2016. 

Let’s get something straight: 

If your content strategy consists of waking up, sipping your coffee, and throwing something up on Instagram “just to stay consistent,” we need to talk.

Because that post you threw together in Canva with a half-baked caption is not doing what you think. 

It’s probably working against you, not for you. 

But don’t fear. We are going to fix it. Grab your matcha, a pen, and let’s discuss your content like the baddies we are. 

Section 1: Signs Your Content Isn’t Doing Its Job

If your content is giving: 

• Low engagement 

• No website clicks, inquiries, or sales 

• Vibes but no value 

Then we’ve got a posting problem, not strategy 

Here’s why that’s happening: 

• No clear call to action (what do you want people to DO with the post?) 

• No storytelling or connection (no reason for anyone to care) 

• You’re posting for YOU, not your AUDIENCE 

Analytics don’t lie. Look at your: 

• Engagement Rate: Are people liking, saving, and sharing? 

• Reach: How many people are actually seeing your stuff? 

• Website Clicks: Are we converting eyeballs into action? 

• CTR (Click-Through Rate): Are people interacting or just scrolling past? 

If all of your metrics aren’t giving –it’s time for a content intervention.

Section 2: What Good Content Actually Looks Like

Let’s break down high-performing content. Because if your feed isn’t working overtime for you what’s the point? 

It’s original 

Not copied from a guru’s tread. It’s you, with your own tone, voice, perspective, and energy. Google (and your audience) can smell recycled content from 100 scrolls away. 

It answers real questions 

The stuff your audience is Googling in the middle of the night. That’s your content GOLD. 

It’s on-brand

I’m talking about fonts, colors, tone of voice, and an overall vibe that says, “Yes I am who I am and I know what I offer.” 

It creates connection 

Behind-the-scenes mess? YES! Interactive stories? DOUBLE YES!! Your brand values on display? ABSOLUTELY YES!!! 

It includes CTAs that don’t suck

We don’t just drop content. We direct people: “Save this. Book a call. DM me. Click the link in bio.”

Section 3: How Analytics Keep You From Guessing 

Raise your hand if you’ve ever posted something, then lost your mind when it flopped. Same. 

Here’s the truth: Guessing is not something we can afford in 2025. Your analytics are your strategy GPS. Let them guide you. 

Use your data to see: 

• Top-performing formats (Do carousels crush while Reels flop?) 

• Topics your audience loves (taxes? Local destinations?) 

• When your audience is online and most engaged 

• Sentiment (is your audience loving it or eye-rolling?) 

Section 4: Realign Your Content–Starting Today

Okay, now that we’ve recovered from having your current strategy ripped to shreds, here’s how you clean it up and glow up: 

Get clear on your goals. 

Are you building brand awareness? Growing leads? Selling a service? Posting without purpose is so last season.

Audit your own feed. 

Is your content: Answering real questions? Branded and intentional? Giving your audience actual value? 

Plan it out. 

Content calendars help you stay consistent, aligned, and avoid the dreaded “what do I post today?” spiral. 

Book a complimentary audit with yours truly. 

If you are still unsure if your content is working, let me see what you’ve got going on. I’m currently offering FREE content audits, but you have to book a discovery call to get it. 

Final CTA: Let’s Get You RAIDED

For a limited time, I’m offering a special on Social Media Strategies packages for just $249 (normally $499) for the first five businesses that book. 

Stop letting your content coast. Stop the endless cycle of posting just to say you posted.

Start creating content that: 

• Connects 

• Converts 

• Positions you as the expert 

Book a discovery call with Raid Media and let’s finally get your strategy together. 

Because in 2025? We don’t just post. 

We post with a PURPOSE.