If I Wanted to Start Posting Consistently in August, Here’s What I’d Do

So you sprung out of bed this morning because you remembered it’s almost August, and thought: 

“Damn. My feed is a mess and I feel like I have no clue what I’m doing.” 

I get it. We’ve all been there. 

But if I were starting again and wanted to actually get my social media together before August ends, here’s what I would do. No gatekeeping. 

Spoiler Alert: It’s about strategy, not aesthetics. 

Now. Let’s go. 

Step 1: Make a Plan

Posting without a strategy is like closing your eyes and throwing darts at the wall. 

Here’s how you get your stuff together: 

Define Your Goals: 

Are you trying to drive sales? Build a community? Go viral? Cool. Name it and push toward your goal. Make it specific. 

“Grow my engagement rate by 20% by November" > “Post more.” 

Know Your Audience:

If you don't know who you're targeting, you're basically talking to a wall. Use your insights, stalk your followers, and figure out what they actually want to see.

Pick Your Platform: 

Stop trying to be everywhere all at once. Choose the places where your people actually hang out. Instagram, TikTok, LinkedIn…Just pick your lane. 

Lock In Who You Are

Your tone should scream who you are. This is how you attract the right followers (and repel the wrong ones). 

Step 2: Batch Like a Boss 

Stop the “What should I post today?” panic. You deserve peace. 

Audit What You Have

Go back through your old content. What worked? What totally failed? What made someone slide up on your story and send you heart eyes?

Batch Film 

Pick a day, get all glammed up, put on your favorite playlist, and shoot a week (or a month) of content. You’ll be thanking yourself later when you are relaxing by the pool instead of scrambling to make a TikTok. 

Why batching works: 

• You get into the groove and stay there 

• You stop wasting time setting up every. single. day

• Editing is a piece of cake because your lighting and outfits are consistent 

• You free up your brain space for better things 

Choose Your Content Pillars 

3-5 things you always talk about. For example: 

• Your offer

• Behind-the-scenes 

• Client wins 

• Your hot takes 

• Whatever makes your brand feel like you 

If it’s not tied to one of your pillars, it’s filler. Cut it. 

Step 3: Make a Schedule and Stick To It

If your "strategy" is based on posting when inspiration strikes, that's why your feed has tumbleweeds blowing through.

Set it and Forget it 

I don’t care if it's Later, Planoly, Metricool, or whatever floats your boat. Use something to schedule in advance. 

Schedule a CEO Day

Pick one day a week or month to plan, write, design, and schedule. Make it a date. Romanticize your content schedule.

And Because I’m in My Generous Era

Here’s what’s up: 

This summer, I’m offering my Social Media Strategy Package for half off. 

Normally $499. Right now? $249. From now through the end of August. 

If you need help getting your social media together, now is the time. 

Final Thoughts: Let’s Make August the Month You Show Up

You don’t need more inspo boards or to copy that influencer who only post the sunset and their daily coffee. 

You need a strategy, a little structure, and someone to hype you up (me obviously). 

Let’s go from “ugh, I need to post” to “Damn, I’m booked because I posted” 

Book your half-off strategy session with Raid Media now. 

Let’s get your hot mess into hot content.